The Air Jordan 3 was a groundbreaking shoe for various features used in the Nike Air Jordan line up. This was the first Jordan designed by the legendary Tinker Hatfield, who would begin his series of Jordan designs III-XV. First, the Air Jordan 3 featured the “Jumpman” on the tongue of the shoe. This figure of Jordan was to celebrate and commemorate his Slam Dunk Contest win the previous year. Every Jordan since then has featured this Jumpman as a crucial part of the sneaker. Michael Jordan won the Slam Dunk contest, All Star MVP, All-Defensive First Team and Defensive Player of the Year, again and through all this success, he was wearing the Air Jordan 3. Adding “elephant print” on the toe box and heel was crucial setting Jordan’s away from any sneaker competition.
Nike’s marketing strategy was straightforward, put Michael and Spike Lee in commercials. After watching these groundbreaking yet humorous commercials, the sneaker would never be the same; setting the stage for Nike being able to produce purposeful yet fashionable statements through basketball shoes. The Retro 3 features an outsole consisting of rubber amid a modified circular pattern for traction, a rich full grain floater upper with nu-buck and synthetic leather elephant print. A TPR heel counter offers support and a changeable lacing system for a custom fit. The sculpted PU model employs a visible Max Air unit and Air is encapsulated in the forefoot.
- UPPER: Nubuck and synthetic leather
- MIDSOLE: PU with visible Max Air unit
- OUTSOLE: Rubber